I'll admit it - I love cruising through real estate listings, even though we're not in the market. I like looking at the pictures. I'm a simple person, but I have to be honest -some of the photos I have seen posted with the home listings are horrible!
They look like something my twins could have taken in the dark.
To be fair, I am fairly certain that in most cases, they were quick shots to have something for prospective customers to look at in the listing, but I have to ask if the thought ever occurred to have a photographer swing by and take a few shots with a more critical eye. I cannot possibly be the only simple person out there who really likes looking at pictures! I may be more obsessed with pictures than the average person, but I know lots of people who love pictures, and say that they are more inclined to purchase or think about purchasing something where the pictures look good.
I do not think that real estate is much different.
Just for the sake of example, I took a few pictures of a house that is on the market, some good, some bad - deliberately - to illustrate the point.
The left one is obviously under exposed, and doesn't do much to help the viewer see how big and beautiful the yard really is. The picture on the right shows the nice pool, but adds the details of the stairway leading to the back half of the yard, shows the shed that is in nice shape(at least from a distance), and the retaining wall detail.
The one on the right acts as a teaser, and shows that the yard is more than just a pool with a deck, and does it in one shot instead of three - giving the viewer context as well. The one on the left says that it has a pool and that whoever took the picture needed glasses to see that it sucked.
If you saw these pictures in different listings, which would you be more inclined to look at?
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